Information, Information Technology and Information Systems Essay

Information, Information Technology and Information Systems - Essay Example This is true with Integrated Report System Company who’s specialty includes conceptualizing programs that assists sales oriented industries become a market leader. These programs work well with firms that requires vast resources of information to be broken down, analyzed, compare and plotted, useful in establish a strong foundation of judgments. This web based business intelligence software provides a concrete and accurate data collection and analysis that helps small and medium scale industries anticipate/plan their move and realize strategies that could allow them to achieve their goal for their product. The business activities and functions this software supports is basically sales related, a sales interactive reporting designed to fit the needs of Sales reps and mangers, CEOs and CFOs, product or account managers, whereby necessary market information and trend are made available through data collection and banking together with other programs that monitors the movement and turnover of their product. This system also allows the abovementioned individuals a critical view of the business that necessitates well calculated anticipation and aggressive moves. Interactive Reporting system provides state of the art tools for integrated interactive reporting such that makes use of templates which encapsulates pertinent records of transaction history and other raw data that can be inquired upon, and a mapping technology that connects the user to their data source. These tools are set to be modularized and separated from a specific installation which therefore "permits the re-use of logic, the provisioning of the BI integration process by domain experts and the significant reductions in the cost and time required for an enterprise's acquisition of BI capabilities". More specifically, these tools are "highly scalable; flexible in design; easily integrated into any data source; have a unified view with drill-down capability and an 'Out-Of-The-Box Solution' that runs on top of any system leveraging existing IT investments. This software supports Microsoft SQL Server, Oracle, MS Access, Informix, MySQL and IBM DB2. It is a web based intranet product that uses data extracted from your data warehouse. It also provides a standardized templates and mappings so you don't need to design sales reports or spreadsheets from scratch. With Integrated Reporting highly critical information pertaining to sales function are easily accessible and comprehended in terms of what products being sold, areas of distribution, means and method of positioning, and most importantly its corresponding figures. With this in hand, reporting and analysis is made easy, while concrete and immediate solutions are readily perceived. This software assumes that there is a preexisting operating system installed as well as a network, as it simply brings you into using existing software in any activity you wish to engage upon, whether creating spreadsheets or report templates. It cam also be patched to the existing accounting system whereby i t allows you to synchronize previous information to present and integrate, differentiate or update them. This software is designed to make things simpler and faster and therefore hassle free. This software is also created upon the assumption that there is basic knowledge in various computer applications, otherwise an orientation is required. In a business that

The Role of the Practice Mentor Research Paper Example | Topics and Well Written Essays - 4000 words

The Role of the Practice Mentor - Research Paper Example However, when prior knowledge is inaccurate, activated, inappropriate or insufficient for the task or inert it can interfere with or impede new learning. Students obviously make connections between pieces of knowledge. Those connections form knowledge structures that are meaningfully organized and accurate and hence the students are well able to apply and retrieve their knowledge efficiently and effectively. (Sullivan & Glanz, 2005. p97-101). Conversely, when knowledge is connected in random ways or inaccurately, students fail to apply or retrieve it appropriately (Bigge & Shermis,1998. pp210-231). Students’ motivation decides, sustains and directs what they do to learn. As students go into college and gain greater independence over how, when and what they learn and study, motivation plays a vital role in guiding the persistent quality and direction of the learning manners in which they indulge. When students find positive value in a learning activity or goal, they are likely to be strongly motivated to learn. This happens when they perceive support from their environment and expect to achieve the desired learning outcome. Students must practice  to acquire component skills and integrate them, know when to apply what they have learned to help develop mastery (Bigge & Shermis1998 pp210-231). Students must develop not only the component knowledge and skills necessary to perform complex tasks but that also practice on integrating and combining them to develop greater fluency. Finally, students must learn how and when to relate the knowledge and skills they learn. For instructors, it is significant that they build up the consciousness of these elements.

Commentary on Nicolas Stargardts article, The Final Solution Assignment

Commentary on Nicolas Stargardts article, The Final Solution - Assignment Example Nazis and Hitler hence blamed the Jews for all the economic and social problems that were experienced in Germany. As the pure race, it was their duty and obligation to exterminate the Jews. Therefore, to a larger extent, anti-Semitism was Nazis idea. Hitler desired to eliminate all Jews. However, the racist idea of the Nazis was supported by many people in Germany. The development of a racist biological anti-Semitism in the 19th century in which the Jews were viewed as distorting the body of politic was the primary cause of the Holocaust Also, the Jews were alleged to be a particular societal problem. This problem hence needed a solution for the nation to survive. Besides this, Jewry was linked to communism. This in turn made the Nazis perceive the Jews as the greatest threat to the middle-class Germans. The Nazis hence set out to eliminate the Jews due to the long, complicated process, in which the Nazis Jewish policy became progressively radicalized2. The presence of the Jews in Ge rmany was regarded as a problem as well as a great annoyance. As a result, they were to be eliminated  so that  the Nazis  could have  a better Germany without the Jews. After all the plans to isolate the Jews failed, but it led to mass killings of about six million Jews, which was the final solution. The Holocaust or the final settlement did not take place suddenly. Rather, it was the result of a long course of anti-Semitism. After gaining power, in 1933, the Nazis used terror and propaganda to enforce their racial and anti-Semitic policies. It was, therefore, the unplanned modeling of the Nazi policies to the Jews that led to the execution of the final solution. The Nazis passed Nuremberg laws that took away all the Jewish human rights. For instance, the Jews were not allowed to attend German universities or schools. They were also not to use sporting facilities, run businesses, or sit on common benches. Additionally, if they happened to leave Germany,

Similarities and differences between japan's keiretsu and south Essay

Similarities and differences between japan's keiretsu and south korea's chaebol - Essay Example These enterprises were established by the Meiji government in the late nineteenth century, as a way to invigorate Japan’s industrialization. Therefore, the main reason for the formation of these business enterprises was to respond to failures in the market. Companies owned by these zaibatsu’s were vertically organized and owned by families and sometimes, holding companies. According to Rosati (1993), trading companies and banks were the most powerful industries among the zaibatsu. This is because they controlled the distribution of goods and operations among the zaibatsu’s. The zaibatsu were abolished at the end of the Second World War by the Allied Occupation Forces, when their shares were allocated to the Japanese public, in order to promote competition and equality. Rosati points out that â€Å"during this period, however, the private sector had little funding capacity, and corporations among themselves unable to raise the capital they needed† (1993, p. 85). It was during this time that the practice of raising funds through loans from banks was embraced. Due to the low prices of shares and accumulation of capital in the private sector, corporations were exposed to acquisitions. This was further compounded by the fact that the stock owning capacity of banks was limited by the 1947 Antimonopoly Act (Rosati, 1993). Consequently, corporations had to invest somewhat equal amounts of capital among themselves to create stability among shareholders although there was no physical exchange of the money. In the 1960s, Japan joined the Organization for Economic Cooperation and Development (OECD) and this led to a relaxation of capital transaction policies by the government. Since the owners of the corporations feared being taken over by foreign investors, they conducted cross ownership that brought back the links that had existed among zaibatsu groups prior to the Second World War and this led to the formation of Keiretsu groups. Keiretsu gro ups were very significant in rejuvenating the economy of Japan after the Second World War. Small industries in Japan were able to develop, despite the fact that Japan’s economy was detached for the world markets and highly monitored. Examples of keiretsus include Mitsui and Mitsubishi. South Korea's Chaebols: Origins and Features Chaebols were established by the Japanese colonial rule in Korea during the 1920s and 1930s. In fact, Korea’s Chaebols were formed in a similar way to the Japanese keiretsus. The main reason for the establishment of Chaebols was so that Japan could benefit from Korea’s economic development. The establishment of chaebols began when Japan set up privately owned businesses in Korea, but strictly controlled business procedures, license applications, and credit. Japanese rule in Korea eventually came to an end, and this gave the Korean’s freedom to adjust the business procedures and processes of the Chaebols. Dubois (2004) points out that â€Å"the effort was coordinated by president Park Chung Hee, the president of South Korea from 1961 until his assassination in 1976† (p. 42). Under the concept of chaebols, conglomerates usually controlled by a family were formed under a sole holding company. Each company held another company’s shares and through this, they were all interlinked. The chaebols however had no financial institutions and this required financial support from the government, since South Korea’s banks are joined together and controlled by the government.

Management Essay Example | Topics and Well Written Essays - 1250 words - 11

Management - Essay Example This paper identifies how increased competitiveness creates opportunities for change and how it impacts the manager’s role. One particular management theorist suggests that contemporary managers, in the face of rising competition, must be results-oriented by identifying specific goals as part of the planning process, measure whether these goals have been achieved, and determine whether or not the end results led to peak effectiveness and efficiency (McLean, 2006: 16). This suggests a manager who must make careful use of internal strategy whereby goals are identified and internal staff members are aligned to meet business needs as part of a planning model. Effective measurement of whether goals have been attained could include a total performance management system which provides employees with reward for maximum contribution toward meeting goals or offering criticism or training in the face of subordinate inability to assist the business. As one example, it would seem that in an environment where a business has a great deal of external competition, the manager must remain focused on achieving maximum prod uctivity by effectively controlling the activities of workers and assessing their progress. Additionally, employees seem to be a considerable resource for making a company more competitive. McHenry (2008) identifies that increased competition also comes in the form of whether or not a business sustains top talent under a talent management model. This model suggests that managers must consistently assess the business structure to look for opportunities to motivate staff members to meet long-term goals. The author identifies that effective talent management, as part of management planning, involves maximising career opportunities for workers and also assessing whether the current recruitment and selection criteria is designed to bring the business top talent over that of competing businesses (McHenry). This talent management model would seem to point

Minimum Wage Essay Example for Free

Minimum Wage Essay Increasing the minimum wage has been considered to be one factor that results in higher unemployment rate. Various authors on this subject outline different views on the effects of increasing the minimum wage on unemployment rate. One study shows that effect on increasing the minimum wage varies in different economies. Another says increasing wage rates does not affect unemployment rate. And, there are also studies which indicate that there is an effect although not that significant in affecting occupation loss. This paper aims to present issues that will provide clear views on whether an increase in the minimum wage results in higher unemployment rate. Wage rate is the representation of the non-existent to the slightest bargaining power of the workforce (Bernstein and Schmitt, n. d. ). Increasing the minimum wage is done to alleviate poverty. (Macpherson, 2005; Bernstein and Schmitt, n. d. ). Its main goal is to help low-wage workers uplift their income and cope up with the rising cost of living (Page, et al. , 1999). However, it has been criticized because of its ill effect on employers’ business. It has been said that an increase in the minimum wage rate would cause unemployment. There had been studies about the effects of the minimum wage rate hike, but they do not point out to one outcome. Different economies have different outcomes when subjected to minimum wage increase (Fields and Kanbur, 2005). Different countries have comparative results when an increase in the wage rate is implemented. However, it will certainly be effective for the low-wage earners. An analysis made by Burkhauser and Sabia (2005) showed that an increase in the minimum wage rate has not been effective as far as poverty alleviation is concerned because the increase was given only to low-wage earners. Other workers earning higher wage but were also within the poverty level were not granted similar increase, as such only those employed in minimum wage rate jobs were able to realize the benefits. The effect of the wage rate, in this case, does not necessarily address the needs of those with low incomes. Not all people that are in need of the wage increase are working at a minimum-wage earning occupation. Increasing the minimum wage is also believed to be favorable for the poor working men and women. However, its effects are far from helpful, in fact, increasing the minimum wage is hurtful to business and may result to unemployment. The wage hike will cause the salary of low-wage jobs to be equivalent to the salaries of those in higher job levels. Since these jobs have higher requirements in terms of skills, the least skilled are more likely to be laid off from work. A minimum wage rate hike and its effect on unemployment were seen in the study of Brown (1988 as cited by Burkhauser and Sabia, 2005). An increase in the wage rate caused a small decrease in the employment of teenagers. The decrease upheld the theorized increase in unemployment rate for an increase in the minimum wage rate. A study also showed that it is not a matter of how much the laborer is earning, the salary that a worker receives, which will improve in case of a minimum wage increase, but the employment status of the worker. These workers are more likely to be dismissed when a company suffers loss, in the form of higher operational costs, as a result of minimum wage hike. (Deere, 1998). The study further showed that not all workers earning a minimum wage rate are actually poor and may not in need of the increase (Burkhauser and Sabia, 2005). Most of the workers that will benefit from wage increase are the young workers, aged 24 or younger (Macpherson, 2005). The workers that are aged 24 or younger are mostly employed in these minimum-wage earning occupations. In addition, a higher wage would mean more interested workers but due to the surplus of workers, a crowding out would occur or less hours of work would be allotted per person. This would result to a decline in the earnings of each worker (Page, et al. , 1999). Macpherson’s study (2005) in Pennsylvania indicated that an increase in the minimum wage rate would really be costly for employers and thus, lead to mass laying-off of workers. Few firms are able to continue operation given the increase in wage rates, hence only few workers are needed. The company may retain more workers but may reduce the working hours for each employee. In both cases, the low wage earners are the ones affected because they may get the desired increase in wage but may end up spending little time for work, hence reducing their income. However, a study indicated that retail jobs are the only jobs which prove that higher minimum wage rates decrease the employment (Fox, 2006). For other firms, it would be better to engage in other programs that may promote increase in work-hours instead of increasing the minimum wage rate to motivate employees. One way to alleviate poverty is to consider the family income of low-wage earners. Extending non-monetary benefits will somehow improve the lives of minimum wage earners and can be given to them in lieu of the wage increase. (Burkhauser and Sabia, 2005). Minimum wage hikes are beneficial to workers and companies alike. It keeps the workers to stay in the company for a long time, thus developing loyalty to the job. Although granting an increase in wage to workers may add up to operating expenses of a company, still it is benefited in the long run because it will not incur cost on training new workers. Fox, 2006). Periodic grant of an increase in the minimum wage rate is needed to augment workers’ income, such that they are able to cope up with the rising cost of living. The slightest increase in their wages raises the workers’ economic well-being since it makes them more capable of financing the most basic needs of the family. This is particularly true for workers who are the heads of the households (Burkhauser and Sabia, 2005; Bernstein, et al. , 1999). An increase in unemployment is not necessarily caused by an increase in the minimum wage rate (Fox, 2006). A classic example in this theory was the increase in the minimum wage rate in the years 1996 and 1997 that did not lead to the dismissal of teenagers, which were believed to be less skillful workers (Bernstein and Schmitt, n. d. ). If the increase in the wage rate does cause a significant decrease in employment, there would have been larger decreases in the employment over the years (Card, 1992 as cited by Fox, 2006; Bernstein and Schmitt, n. d. ). Wage hike does have psychological effects on workers such as: higher productivity, decreased turnover, lower recruiting and training costs, decreased absenteeism and higher morale, which are believed to offset the costs of increasing the wage (Bernstein and Schmitt, n. d. ; Card and Krueger, 1995 as cited by Fox, 2006; Bernstein, et al. , 1999;). Increasing minimum wage rate even attracts employment (Clinton, 1995 as cited by Burkhauser and Sabia, 2005). The effect of increasing the minimum wage rate on the rise in unemployment rate is generally small and statistically insignificant (Bernstein and Schmitt, 1998 as cited by Fox, 2006). Decreases in the unemployment rate may also be caused by the wage hike, but only to a small extent. A more likely cause of unemployment is the performance of the economy (Chipman, 2006 as cited by Fox, 2006; Costales, et al. 2000), one of which is the existence of a deflationary gap. It is a situation wherein the aggregate expenditure of the economy is less than the full employment level of income or output, hence suggesting the existence of unemployment (Costales, et al. , 2000). In fact, empirical studies show that the employment on firms which implemented the higher minimum wage rates are higher than those without the raise, which both have positive and negative effects (Burton and Hanauer, 2006 as cited by Fox, 2006). The negative effects of more employment were stated in preceding pages of this report. The overall positive effects of the increase in the wage rate set a sense of value for low-wage workers’ employment and uplift their living standards. (Fox, 2006). It serves as one of the tools in poverty reduction because the primary goal of the minimum wage policy is to increase income of the low-wage earners (Burkhauser and Sabia, 2005). Raising the minimum wage rate affects employment opportunities. It makes job seekers less likely to get a job while those who are already employed are expected to retain the employment. (Deere, 1998). Firms who do not have the money to shoulder additional wages for an increase in the minimum wage rate are usually the ones who are against the implementation of wage hikes. This is the primary cause of laying off of workers and the increase in the unemployment rate. This also is the cause of firing less skilled workers because firms opt to retain the workers who are more skillful. However, if the firms are able to sustain the costs, the increase will be both beneficial to employers (moral uplifting and better performance of the employees) and to the workers (higher income for basic needs). Increasing the minimum wage of low-salaried workers is part of the bargaining agreement between the workers’ union and the company. It is given in the hope of alleviating poverty. However, study shows that it may not be true in all cases because some companies may opt to adopt work allocation among workers which could mean limited time for work meaning limited income on the part of the affected workers. Though increasing minimum wage may result in higher operating costs, the increase is not the only factor that affects the employment status of workers. Effects of increase in the minimum wage vary in different economies, hence the country’s economic performance directly affects unemployment rate due to the presence of deflationary gap. Increase in the minimum wage rate does not directly affect the unemployment rate, but rather, it affects the costs of the firms. In turn, these firms which cannot operate at a higher cost screen their current workers and cut those who have little experience to maximize their returns. However, there are firms which value the welfare of the workers and treat it as part of the working costs included in the production. Thus, they consider additional costs, resulting from wage hikes, negligible. Therefore, increasing the minimum wage does not result in higher unemployment rate.

Changing Business Environment of Tata Motors

Changing Business Environment of Tata Motors Executive Summary: Business Environment is the key factor which determines the success and failure of a business. If an organisation has a prior knowledge about its business environment and take strategic decisions from the signs from the environment around the business then the organisation is bound to become a success. The key factor in the business environment is divided into two broad categories namely Micro and Macro Environments. The factors which are can be controlled are the factors of micro environment namely the organisations raw material provider, distributors, sellers, transportation channels, retailers to name a few. But the macro environmental factor are factors which the organisation doesnt have any control over it but the company is bound to follow are adhere to it in order to be successful like the rules and regulations of government, taxations, environmental factors, laws, etc. with the help of these macro and micro environmental factors the company can position itself in such a way t hat it is sync with the business environment and as well as satisfying the customers and reaching the organisations goals. This research deals about Tata Motor Company which is the largest car manufacturing company in India. With the help of sufficient business models and supporting literatures the resultant research outcome gives an insight about the organisations position in the local as well as the international markets and its progress in the past five years. Introduction: Tata Motors was established under the Tata Group of companies in 1945. They became Indias largest automobile manufacturing company, after which they were the first Indian automobile company to enter the stock exchange in New York. In 1954, they began manufacturing commercial vehicles in collaboration with Daimler Benz of Germany. This collaboration led them to become the largest commercial vehicle manufacturing company in India. They are now among the top five worlds largest medium and heavy truck, bus manufacturers. They started the passenger vehicles manufacturing unit in 1991, and now they rank second in Indias passenger vehicle market. In this composition, we will implement the business models and methods in the above mentioned company. Relevant literature reviews are given and the facts are gathered using secondary data collection method. Recommendations are discussed at the end on the basis of the outcome retrieved from the implementation done in the significant business models. Organization Background: The Tata Motors group is a passenger and commercial vehicle manufacturer based in India. The group was established as part of the Tata Group in 1945. They have been well known for their commercial vehicles and in the past decade they entered into the passenger vehicle segments. Currently, Tata Motors has an ample line of passenger vehicles and a large line of commercial vehicles such as pickups, trucks, tractors, trailers, tippers, and buses. Both product lines of the Tata Motors group have seen success, but much of this has been built upon the more deeply established commercial vehicle product line. Tata Motors commercial line has been established for several years in many market segments such as Europe, Africa, The Middle East, Australia, Southeast Asia, and South Asia. They expanded their business and market share around the world through a series of acquisitions. They acquired Daewoo commercial vehicle Company in South Korea in 2004. This acquisition gave Tata Motors a significant presence in the Korean market. They also had collaborations with companies such as Thonburi Automotive in 2006, which allowed them to manufacture and market pickup trucks in Thailand. The commercial vehicle area of the business has certainly been how Tata Motors have built their reputation, with commercial vehicles accounting for 80-85% of company profits. They are beginning to employ a similar technique as they now expand into the passenger car business. Tata Motors have been making global headlines in the auto industry recently. The hottest news is their acquisition of Jaguar and Land Rover from Ford. Tata paid 2.3 billion dollars to Ford for the two brands that cost Ford 5.3 billion dollars. This is a major step for the company because it triggers them into the luxury car business which they are not popular for at this situation. As they acquire many businesses they will be managing the luxury car automobile business with their previous management. This is yet another large acquisition for the Tata Motors group and could create great success for the company in the near future. Tata Motors have increased its earnings over the years through their various acquisitions and joint ventures with truck manufacturers in Southeast Asia. Gross profit in the year 2006 was 1,160.9 million and increased to 1,510.1 million in the year 2007. After a large drop in revenues from 2004 to 2005 when the company first went public on the NYSE, it has been increasing revenues greatly annually, from 4,422.0 million in 2005 to 7,354.0 in 2007. Their net Revenue in 2008-09 was 256.79 billion, and net profit was 100.26 billion, due to market disruption. SWOT Analysis: Strengths: Tata motors have a wife variety of products due to its collaborations and joint ventures with other vehicle manufacturing companies and due to the fact that it has acquired many international companies which enabled it to access new technologies and inject them into its existing commercial and passenger vehicles manufacturing line. Tata motors have strong Human resources. It helps its employees to gain knowledge by providing additional support to by providing workshops and trainings. Weaknesses: The organisation has a little amount of weakness because it has a wide variety of products with a wide range from cheap cars as low as $2000 to premium cars which can cost up to $ 80000. so everyone gets what the desire. Opportunities: With its wide variety of products it has a huge opportunity to reach into almost all the sectors of automobile industry. Tata motors have multiple classes of vehicles such as passenger cars, commercial vehicles, busses, defences and support vehicles. Threats: With the huge variety of vehicles and different sectors to venture into Tata motors have created serious rivalry from different car manufacturers such as Hyundai motors, Maruthi-Suzuki, Ford, Chevrolet, Skoda Motors and so on. The higer the pressure from the rivals creates even more opportunities to discover new innovative ideas and technologies to implement in their manufacturing of vehicles. The initial stage of any strategic planning is the SWOT analysis. The structure of the SWOT analysis is simple but, after analysing an organisation using this tool a perfect solution for a strategic plan can be obtained from the data collected. SWOT represents Strength, Weakness, Opportunities and Threats. The strength and weakness are internal factors whereas; opportunities and threats are external factors. There are some simple rules to obtain good results from SWOT analysis. The organisation must be realistic about the strengths and weaknesses. It should show the difference between where the organization is and where is it heading to, SWOT must be applied in relation to the competitor. It is better to avoid complexity and over analysis since, SWOT is subjective. (Marketing teacher) PESTEL analysis: PESTEL analysis helps to position any organisation with its business environment. It enables to assess the organiations improvement and success with the factors that are uncontrolable by the oragnisation thses factors are also known as micro environmental factors for example factors such as competitiors, econpomy, sellers, buyers, distributors and general consumers. Pestel analysis gives an clear insight about the organisation and its values and position. This research implement the PESTEL analysis for the TATA motor company. Political Factors: In the past few years TATA motors ventured in to new grounds by merging and aquiring new companies in differrent parts of the world. In 2004 it aquired Daewoo Commercial vehicles company in Korea which helped Tata motors to gain some international ground. With the expansion the Tata motors had to follow certain rules and regultaions which casued them to hire employees and staff from the local area and since they had a strict law of labour union they had little or no job redundancy. Since tata motors had its presence in the whole of Asia, Africa, Australia, The Middle East and the United Kingdom it had various rules and regulations to follow and since it was a very difficult taask to cope up with and the changes to adhere to it had most of its operations and manamgement planning within India where it has its most of the dealerships and subsidiaries. Therefore Tata motors had a very hard ground to cover and its overseas acquisition of Land Rover and Jaguar from Ford motors enabled it t o concentrate on luxury cars and not its traditional economy class cars. On the acquisition of these luxury car companies it had a similar problem as the acquisiton of Daewoo motors in Korea. Since UK has a very powerful Labour union, Tata motors made amove not to fire any of its employees from the previous ownership but it made all of its top level managers and staff shifted from other parts of the organisation who were well aware of the companies work culture and ethics. Economical Factors: Tata motors is the biggest automobile and commercial vehicle manufacturing company in India. With over 70% of market share in India and it had a 0.81% of market share globally. when Tata Motors acquired Land Rover and Jaguar in 2008 it had solidified revenue a massive $16 billion. In 2008 when Tata motors acquired Land Rover and Jaguar the premium car companies it planned to raise funds through its shares, but due to the mangements decision it was left in last moment, but in 2010 Tata Motors are pallning to raise around $700 Million in its shares sales. This decision is is made in order to raise funds for its new manufacturing plants and to enhance its research and development but there are no official reports of when it will be implemented. These shares are sold to the minority share holders in order to safe guard the organisation since the decision was taken it had one tenth of the voting rights of the ordinary shares with a 5% increase in the dividend. Tata motors is the first car manufacturing company to produce the cheapest road car in the world the Nano, which is priced at approximately $2000. which has made a great difference in India where the booking of these cars are filled up even before the cars are commercially manufactured. Tata motors is a dual listed company it is listed in Bombay Stock Exchange as well as New York Stock Exchange under the sign TTM. Tata commercial vehicle manufacturing company has been in the top five commercial vehicle manufactures in the world and it also one of the top eight companies in India with a annual turn over of $7 billion. Tata motors since the beginning of its venture with partner ship with daimler-Benz in 1954 have came up with new concepts in car manufaturing but it has always focused upon the mid and small sized cars, this is due to fact that most of its customer base is India where the traffic is highly congested and fuel consumptions are very high with the price of fuel relatively higher. So people tend to hav e a soft corner over the small sized cars. So Tata Motors introduced Tata Indica a small sized car in 1998, which fits 5 people with a very little boot space, It became an instant star among the people and large number of orders were made and even today it is preferred by many people because of itssize and a very low fuel consumption and high mileage in the city as well as in the high ways. Tata has its presence in the global economy. It has partner ship with different companies in different parts of the world it has a wide variety of products to manufacture. Tata motors has joint ventures between Fiat car manufacturing company and in recent times Tata motors has intiated to bring in new models of its Joint ventured company Fiat Motors. Other than manufacturing of commercial and passenger vehicles Tata has its section of defence solution it is an internal wing of Tata motors but specialised in manufacturing of heavy armoured and transportation and support vehicles for the army. It h as great potential in India as well as different parts of the globe. Social Factors: The Tata motors have more than half a century of experience in manufacturing of locomotives and vehicles either passenger or commercial. Tata motors have heritage of helping the community by opening a trust which helps the community by providing education for the poor people and helping charity and community works. Tata motors are the signatory of United Nations organisation. Every time it builds a new manufacturing plant it recruits staff and labourers who are local to the area this enables the local people to acquaint to the company and it creates huge job opportunities as well. Tata motors induce more than 2% of its annual turnover to research and development of new and innovative equipments to keep the balance between the ecology and machines and reducing the pollution of the vehicles it manufactures. Technological Factors: Tata motors have invested more money into its technological aspects this is due to the fact that the pollution cause by vehicles increase the carbon monoxide content in the atmosphere which in turn gives way to green house effect where the gases stay in the environment and heat up the planets atmosphere which cause global warming. So all the vehicles that tata manufactures are tested n tired in order that they have little contribution to the global warming. Apart from environmental factors the passenger car segment has its own technological advancements such as the v2 engines that the company manufactures are know to be one of the best in its class in terms of power, low consumption of fuel and high mileage, and after acquiring the Land Rover and Jaguar from Ford motors in 2008 Tata motors have discovered that the engines in these vehicles are proved to add more stress to the performance of the vehicles so currently they are researching into finding solutions for fine tuning these en gines which in turn makes it to perform well. In the European markets Tata motors have initiated a new method of scrapping the old cars, here they inform there customers to bring in their old vehicles to recycle it for free and they use there own centres and subsidiaries to dismantle the old vehicles which makes most of the parts to be serviced and fitted into other vehicles. These are some of the key technological factors of Tata Motors. Ecological Factors: Tata motors have a good standard of manufacturing vehicles adhering to the euro and Indian standards of emission and it also invested into creating greener cars by researching in alternate fuel methods and low consumption of fuel which creates a balance between the eco systems. All the vehicles come with low emission a filter which convert and reduces the carbon monoxide content emitted by the vehicles. Legal Factors: Since it has its companys presence in many countries it has a lot of law, rules and regulations to follow. Tata in recent years have been adhere to the governments laws and taxations that the Indian government has awarded Tata Motors as the best car manufacturer. There have been serious frictions in the state of Bihar where it planned to build its new car Nanos manufacturing plant but the state government insisted the Tata motors to shift its base to some other state, which Tata motors did by moving its plan to the state of Gujarat. These are some of the legal issues faced by Tata Motors. Conclusion: Tata motor company has been a fore runner in car manufacturing in India. With the market share of 70% it has a potential to capture more and since the company had serious issues with its rivals it has proved to be winning the tests. Apart from its financial part the Tata motors have given back to the community by manufacturing cars which are far cheaper than any other car manufacturing company could produce. It has also helped the community by providing funds for less able people and created more job opportunities and supported many community development programs and public organisation. With such high profile the organisation serves the community well and honouring this the United Nations Organisation has acquainted with the company in order to maintain the ecological system of the planet by manufacturing low emission vehicles. In recent years Tata motors has been venturing in to new international grounds by acquiring and jointly venturing with similar manufacturing companies. Recommendations: This research recommends that tata motors must implement innovative and technological advancements in manufacturing its vehicles which produce lesser emission and in order to sustain itself in the future the Tata motors must initiate more of its concentration in developing the community by providing awarness about the eco system. Apart from these factors there are limited amount of modification required of the company. In conclusion, Tata motors have proved itself to be a innovative leader with high degree of corporate social responsibility. With its strategic planning and management skills Tata motors will become the leader in automobile manufacturing company in India as well as globally.